What’s Not Inside Matters Too

At NALA, we don't formulate to chase trends or make long "free from" lists. We formulate with intention.

Every ingredient has a job. If it doesn't make the formula better, it simply doesn't belong.

That's why our formulas are free from:

• Silicones
• Parabens
• Sulfates
• Mineral Oil
• Petrolatum
• Phthalates

We believe lip care should feel modern. Comfortable. Thoughtfully made.

Every oil, butter and active ingredient is chosen because it contributes something meaningful to the formula, not because it's expected to be there.

Our goal has never been to make products with the longest ingredient list.

It's to make products with the smartest one.

When you use a NALA product, you're using a formula that's been carefully edited. We spend just as much time deciding what stays out as we do deciding what goes in.

Because good formulation isn't about adding more. It's about knowing when less is enough.